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Business Models for Energy Storage Rows display market roles, columns reflect types of revenue streams, and boxes specify the business model around an application. Each of the three parameters is useful to systematically differentiate investment opportunities for energy storage in terms of applicable business models.
Although academic analysis finds that business models for energy storage are largely unprofitable, annual deployment of storage capacity is globally on the rise (IEA, 2020). One reason may be generous subsidy support and non-financial drivers like a first-mover advantage (Wood Mackenzie, 2019).
On this basis, an optimal energy storage configuration model that maximizes total profits was established, and financial evaluation methods were used to analyze the corresponding business models.
Figure 1 depicts 28 distinct business models for energy storage technologies that we identify based on the combination of the three parameters described above. Each business model, represented by a box in Fig- ure 1, applies storage to solve a particular problem and to generate a distinct revenue stream for a specific market role.
Evaluating potential revenue streams from flexible assets, such as energy storage systems, is not simple. Investors need to consider the various value pools available to a storage asset, including wholesale, grid services, and capacity markets, as well as the inherent volatility of the prices of each (see sidebar, “Glossary”).
While energy storage is already being deployed to support grids across major power markets, new McKinsey analysis suggests investors often underestimate the value of energy storage in their business cases.
The global commercial and industrial solar energy storage battery market is experiencing unprecedented growth, with demand increasing by over 400% in the past three years. Large-scale battery storage solutions now account for approximately 45% of all new commercial solar installations worldwide. North America leads with 42% market share, driven by corporate sustainability goals and federal investment tax credits that reduce total system costs by 30-35%. Europe follows with 35% market share, where standardized industrial storage designs have cut installation timelines by 60% compared to custom solutions. Asia-Pacific represents the fastest-growing region at 50% CAGR, with manufacturing innovations reducing system prices by 20% annually. Emerging markets are adopting commercial storage for peak shaving and energy cost reduction, with typical payback periods of 3-6 years. Modern industrial installations now feature integrated systems with 50kWh to multi-megawatt capacity at costs below $500/kWh for complete energy solutions.
Technological advancements are dramatically improving solar energy storage battery performance while reducing costs for commercial applications. Next-generation battery management systems maintain optimal performance with 50% less energy loss, extending battery lifespan to 20+ years. Standardized plug-and-play designs have reduced installation costs from $1,000/kW to $550/kW since 2022. Smart integration features now allow industrial systems to operate as virtual power plants, increasing business savings by 40% through time-of-use optimization and grid services. Safety innovations including multi-stage protection and thermal management systems have reduced insurance premiums by 30% for commercial storage installations. New modular designs enable capacity expansion through simple battery additions at just $450/kWh for incremental storage. These innovations have improved ROI significantly, with commercial projects typically achieving payback in 4-7 years depending on local electricity rates and incentive programs. Recent pricing trends show standard industrial systems (50-100kWh) starting at $25,000 and premium systems (200-500kWh) from $100,000, with flexible financing options available for businesses.